CHEONG Weng Hin 張 榮 顯
Part-time Lecturer
 
 
Academic qualifications 學歷
  • BA (University of Macau)
  • MA (Hong Kong Baptist University)
  • PhD (Hong Kong Baptist University)
 
 
Research area 研究領域
 
  • Public Opinion Research and Polls
  • New Media & Internet Communication
  • Survey Research Methodology
  • Data Mining & Web Mining
 
 
Current research 目前研究項目
 
  • Macao Internet Project 澳門互聯網研究項目 (Partner of World Internet Project, Research grant from the University of Macau, 2003-present)
  • Public Polling and Surveys Research in Greater China Region
  • Macao Public Opinion 澳門民意 (Partner of World Public Opinion.Org, Research Grant from the University of Macau, 2008)
  • Media Use and Chinese Nationalism
  • Effective Government Communication (Research Grant from the University of Macau, 2007)
  • Risk Communication
 

Recent Research Work 近期研究成果

 

Selected Journal Articles 部份期刊文章

 
  • Jin, J. & Cheong, A. (2008) Measuring Digital Divide: The Exploration in Macau. Observatorio(OBS*) Journal, 2(3). Available at http://obs.obercom.pt/index.php/obs .
  • Guo, Z, Cheong, W. H., & Chen, H (2007). Nationalism as Public Imagination: The Media's Routine Contribution to Latent and Manifest Nationalism in China. International Communication Gazette, 69(5). pp. 467-481.
  • 張榮顯 (2007):〈澳門互聯網使用現況 〉,《傳媒透視》,2007年2月號,頁10-14。
  • 郭中實、張榮顯和沈菲(2006),「理性思考與信息處理:一個『非典』行為的預測模型」,《中國傳媒報告》,第十六卷,第一期,頁29-39。
  • Guo, S. Z., Cheong, A. W.H., & Shen, C.S. (2005). Depth of Reasoning and Information Processing: A Predictive Model of SARS Behavior. Asian Journal of Communication, 15 (3): 274-288.
  • Cheong, W. H. (2002). Internet adoption in Macau. Journal of Computer-Mediated Communication, 7 (2). Available at http://www.ascusc.org/jcmc/vol7/issue2/hongkong.html .
     
 

Selected Book Chapters and Other Publications 部份書籍篇章

 
  • Cheong, W.H. (March,2009). Surveying Macao ICT indicators 2009. University of Macau: Macao Internet Project. (In Chinese and English)
  • Cheong, A., Wu, M. & Li, X. (2008). Internet in Macao. World Internet Project: International Report 2009. CA: Center for Digital Future, University of Southern California.
  • Cheong, A. (2008). Internet in Asia Pacific Region: A Comparative Report 2008. Beijing: Asia Pacific Internet Research Alliance.
  • Cheong, W.H. (July, 2008). Surveying Macao ICT indicators 2008. University of Macau: Macao Internet Project. (In Chinese and English)
  • 張榮顯和王旭(2008),「澳門互聯網使用現狀統計報告」,中國互聯網協會和中國互聯網絡信息中心合編,《中國互聯網發展報告2008》。北京:人民郵電出版社。〔Cheong, W.H. & Wang, H. (2008). “The Internet Use Survey Report in Macao” in China Internet Society and China Internet Network Information Center (eds.) The Internet Development in Chinese Societies (2005~2006). Beijing: Posts & Telecom Press (in Chinese).〕
  • Cheong, W.H. (October, 2007). u-Macao: surveying ICT indicators 2007. University of Macau: Macao Internet Project. (In Chinese and English)
  • Cheong, W. H. (2007). The Internet Use Trends in Macao, In Asia Pacific Internet Research Alliance (Ed). Internet Development in Asia Pacific Countries and Regions 2007. (pp. 49-67). Beijing: APIRA.
  • 張榮顯和王旭(2006),「澳門互聯網使用現狀統計報告」,中國互聯網協會和中國互聯網絡信息中心合編,《中國互聯網發展報告2005-2006》。北京:人民郵電出版社。〔Cheong, W.H. & Wang, H. (2006). “The Internet Use Survey Report in Macao” in China Internet Society and China Internet Network Information Center (eds.) The Internet Development in Chinese Societies (2005~2006). Beijing: Posts & Telecom Press (in Chinese).〕
  • 張榮顯(2006),「澳門特別行政區傳播相關法規增修概?」,中國新聞社編,《2006世界華文傳媒年鑑》,頁465-473。北京:中國新聞社。[Cheong, W. H. (2006). “The Media Law Revision in Macao SAR” in China News Agency (ed.), World Chinese Media Year Book 2006,pp. 465-473. Beijing: China News Agency (in Chinese).]
  • 張榮顯和王旭(2005),「澳門互聯網使用現狀統計報告」,中國互聯網協會和中國互聯網絡信息中心合編,《中國互聯網發展報告2005》,頁783-790。北京:人民郵電出版社。[Cheong, W. H., & Wang, Hsu. (2005). “The Internet Use Survey Report in Macao” in China Internet Society and China Internet Network Information Center (eds.), The Internet Development in Chinese Societies 2005, pp. 783-790. Beijing: Renmin Youdian Chubanshe (in Chinese).]
 

Selected Conference Papers 部份研討會論交

 
  • Cheong, W.H. & Jin, J. (2008). Internet Use and Political Efficacy: A Time-series Analysis in Macao from 2003 to 2007. Paper presented at the International and Interdisciplinary Conference by Association of Internet Researchers (AoIR), Copenhagen, Denmark, October 15-19, 2008.
  • Jin, J. & Cheong, A. (2008). Measuring Digital Divides: Exploring Patterns in Macau, Hong Kong & the UK. Paper accepted for presentation at the International and Interdisciplinary Conference by Association of Internet Researchers (AoIR), Copenhagen, Denmark, October, 15-19, 2008.
  • Cheong, W.H. (2008). What Polls can and cannot tell the government about public opinion?. Paper presented at the 3rd International Conference on Public Management in the 21st Century: Opportunities and Challenges, University of Macau, October 13-15, 2008 (in Chinese).
  • Li, X., Cheong, W.H., & Chen, Y. (2008). Effective Public Communication by the Government: Managing Public Issues in Macao. Paper presented at the 3rd International Conference on Public Management in the 21st Century: Opportunities and Challenges, University of Macau, October 13-15, 2008 (in Chinese).
  • Cheong, W.H. (2008). The Construction of ICT Indicators from WIP-Macao Data. Presentation at the World Internet Project Annual meeting 2008 by Information Society and Network Research Center of Hungary. Budapest, Hungary, July 8-10, 2008.
  • 張榮顯(2008)。澳門居民對民意調查的觀感。發表於兩岸四地傳媒與時局發展研討會,澳門大學,中國澳門,2008年6月14-15日。
  • 李小勤和張榮顯(2008)。有效政府傳播的研究:澳門媒介傳播效果報告。發表於兩岸四地傳媒與時局發展研討會,澳門大學,中國澳門,2008年6月14-15日。
  • 王迪、常雪和張榮顯(2008)。2008臺灣大選媒體報導與民意變動。發表於兩岸四地傳媒與時局發展研討會,澳門大學,中國澳門,2008年6月14-15日。
  • Cheong, W.H. (2008). Media Performance in Polls Reporting in the Chinese Societies. Paper presented at the 63rd and 61st joint conference by the American Association for Public Opinion Research (AAPOR) and World Association for Public Opinion Research (WAPOR), New Orleans, US, May 13-18, 2008.
  • Cheong, W.H. & Peng, W. (2007).Joint Survey Comparison and Analysis on Internet Usage among APIRA Member Countries/Regions. Presented at the 4th APIRA International Conference. MCMC, Cyberjaya, Malaysia, August 7-8, 2007.
  • Cheong, W.H. (2007). Trends of Internet Usage in Macao (2003-2006). Presented at the 4th APIRA International Conference. MCMC, Cyberjaya, Malaysia, August 7-8, 2007.
  • Cheong, W.H. (2007).Characteristics of Internet Usage in Macao (2003-2006). Presentation at the WIP International Partners Annual Meeting. Swinburne Technology University, Melbourne, Australia, July 10-12, 2007.
 
Selected Professional Reports/Projects/Others 部份實務報告

 

  • Participant in the report of World Public Opinion and the Universal Declaration of Human Rights. Washington, DC: World Public Opinion.ORG.
  • 張榮顯(2008),澳門公共傳播狀況調查報告 (Survey Report on Public Communication and Media Use in Macau) ,校外委托項目。
  • 張榮顯(11/2008),澳門大學2007/2008年度畢業生就業調查統計報告 (Survey Report on UM Graduates Employment 2007/2008)。澳門大學學生事務處委托項目。
  • 張榮顯、李小勤和張文瑜(09/2008),澳門戶外廣告研究報告 (Macao Outdoor Advertising Research Report。校外委托項目。
  • 張榮顯(09/2008),澳門大學學生時間使用調查報告 (Survey Report on UM Students’ Time Use)。澳門大學學生事務處委托項目。
  • 張榮顯(2008),「澳門大學服務滿意度調查報告2005」,澳門大學(Service Satisfaction Survey Report at the University of Macao 2005 ),澳門大學,2008年3月。
  • 張榮顯(02/2008),澳門大學2006/2007年度畢業生就業調查統計報告 (Survey Report on UM Graduates Employment 2006/2007)。澳門大學學生事務處委托項目。
  • 張榮顯(2007),澳門公共傳播狀況調查報告2001-2007 (Survey Report on? Public Communication and Media Use in Macau) 。
  • 張榮顯(10/2007),澳門大學2006/2007年度畢業生就業調查統計報告(Survey Report on UM Graduates Employment 2006/2007)。澳門大學學生事務處委托項目。
  • Cheong, W. H. (07/2007). Survey Report on UM Students’ Part-time Jobs. SAS, University of Macau.
  • Cheong, W.H., Dong, M, & Fan, A. (2007) "Measures Taken to Implement the Recommendation Concerning the Promotion and Use of Multilingualism and Universal Access to Cyberspace". Report submitted to UNESCO, commissioned by the Secretary of Social Affairs and Culture of the Government of the Macao Special Administrative Region.

 

 

Professional affiliations & services 專業資格及服務

 
  • Research partner of the World Internet Project (WIP) (2001- present)
  • Research partner of World Public Opinion.org (WPO) (2008 - present)
  • Vice-chair, Asia Pacific Internet Research Alliance (APIRA) (2005-2009)
  • Member of American Association of Public Opinion Research (AAPOR) (2008)
  • Member of Association of Internet Researchers (AoIR) (2008-2009)
  • Project consultant to the User Satisfaction Survey of the University of Macau (2004, 2005, 2007, 2009)
  • Project consultant to the Graduate Employment Survey of the University of Macau (2006, 2007, 2008, 2009)
  • Project consultant to the Macao Tertiary Education Database Project (MOTERDS) (2008, 2009)
  • Project consult to the Venetian Visitors Survey Project (2008, 2009)
 
 

Teaching area 教學領域

 
  • Research Methods in Communication
  • Public Opinion
  • Communication Technology
  • Advertising
  • Media and Society
 
 

Previous Courses 曾任教課程

 
  • Practical Chinese Writing II (ACCH301)
  • Technology for Chinese Communication (ACCH307)
  • Research Methods & Statistics for Chinese Communication I (ACCH312)
  • Research Methods & Statistics for Chinese Communication II (ACCH313)
  • Business Chinese (ACCH400)
  • Chinese Advertisements and Promotional Writing (ACCH401)
  • Media & Current Events (BJPC102)
  • Introduction To Advertising (BJPC205)
  • Research Methods For Media Studies I (BJPC304)
  • Research Methods For Media Studies II (BJPC305)
  • Special Topics On Media Studies & Practices (BJPC407)
  • Public Opinion (ICNM005)
 
 
Contact Details
 

Faculty of Social Sciences & Humanities (FSH) University of Macau
Av. Padre Tomas Pereira, Taipa, Macao
Room: Pearl Jubilee, PLG124

 

Telephone: (853) 8397 4201
Fax: (853) 2883 8312
E-mail address: anguswhc@umac.mo

Angus e-Research Lab: http://www.anguscheong.net/