Journal Papers, Books and Book Chapters
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- Liu, M., Brock, J., Singh, R., Chu, R., Sy-Changco, J.(2012), What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes, The International Review of Retail, Distribution and Consumer Research, Issue 4 (In press)
- Wong, I., Fong, H., Liu, M. (2012), Understanding perceived casino service difference among players, International Journal of Contemporary Hospitality Management, Vol.24 No.4 (In press). (SSCI)
- Liu, M., Brock, J.(2011) Selecting a female athlete endorser in China: The effect of attractiveness, match-up, and consumer gender difference, European Journal of Marketing, Vol.45, Issue 7/8, pp.1214-1235. (SSCI)
- Shi, G.C., Shi, Y., Chan, A.K.K., Liu, M., Kim S. Fam (2011), The mediating role of renqing between customer relationship investment and relationship commitment in China, Industrial Marketing Management, Vol.40, pp.496-502. (SSCI)
- Liu, M., Shi G.C., Wong, I., Hefel, A., Chen, C.(2010), How physical attractiveness and match-up work when selecting a female athlete endorser in China, Journal of International Consumer Marketing, Vol. 22, Issue. 2, pp.169-180.
- Liu, M., Brock, J. (2010), Antecedents of redemption of reward points: Credit card market in China and international comparison, Journal of International Consumer Marketing, Vol. 22, Issue. 1, pp.33-45.
- Liu, M., Zhu, Z., Chen, Z. (2009), Influences of Chinese elders wealth management behavior: An empirical study, International Journal of Management Studies, Vol. 16, No. 2, pp. 97-121. (ISI)
- Liu, M., Huang, L., Chen, A. N. (2008), Chinese consumers adoption intention towards 3G mobile phone, International Journal of Mobile Communications, Vol. 6, No.6, pp. 770-786. (SSCI & EI)
- Liu, M., Huang, Y., Jiang, M. (2007), Relations among attractiveness of endorsers, match-up, and purchase intention in sport marketing in China , Journal of Consumer Marketing, Vol. 24, No.6, pp. 358-365.
- Liu, M., Chen, P. (2007), Business angel investment in China market, Singapore Management Review, Vol. 29 No 2, 2nd half. pp.89-101 (EBSCO).
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Conference Papers
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- Shi, G.C., Yuan, P., Wang,Y.G., Liu, M.(2012), Investments in customer relationships and relationship strength: Evidence from insurance industry in China, AMA Summer Marketing Educators Conference Proceedings, August 17-19, 2012, Chicago, USA (at Downtown Marriott Chicago)
- Chu, R., Liu, M. (2012), What enhance new product usage at the bottom of pyramid? An empirical test from Chinese migrant workers, The 4th Subsistence Marketplaces Conference Proceedings, July 27-29, 2012, Chicago, USA (at the Loyola University Chicago Water Tower Campus)
- Liu, M., Wong. I., Shi, G.C., Zuniga, M., Chu, R. (2012), How corporate social responsibility (CSR) performance and brand quality impact brand performance evaluation: An empirical study, Proceedings of European Marketing Academy (EMAC) Annual Conference, May 22-25, 2012, Lisbon, Portugal (at ISCTE Business School, poster presentation).
- Liu, M., Shi, G.C., Brock, J., Chu, R.(2011), Chinese consumers group buying behavior analysis, World Marketing Congress of AMS Biannual Conference Proceedings, July 19-23, 2011, Reims, Champagne, France (at Reims Management School, with session Chair position)
- Liu, M., Brock, J., Shi, G.C.(2011), The consumers online group buying influential factor model, Academy of Marketing Science (AMS) Annual Conference Proceedings, May 23-27, 2011, Coral Gables, Florida, USA (at Biltmore Hotel)
- Liu, M., Brock, J., Singh, R., Sy-Changco, J. (2011), How customer involvement influences credit card loyalty reward programs, The Eastern Academy of Management Annual Conference Proceedings, May 11-14, 2011, Boston, Massachusetts, USA (at Omni Parker House/Suffolk University)
- Liu, M., Yuen, S. M. (2010), The Relationship between customers loyalty and value: An empirical study of Chinese banking industry, The 2010 Global Marketing Conference (GMC) Proceedings, September 9-12, 2010, Tokyo, Japan (at Hotel Okura Tokyo,with session Chair position)
- Liu, M., Brock, J., Singh, R., Sy-Changco, J. (2010), The empirical study of Indian consumers involvement and redemption behavior of credit card reward programs, The 2010 Global Marketing Conference (GMC) Proceedings, September 9-12, 2010, Tokyo, Japan (at Hotel Okura Tokyo,with session Chair position)
- Zhu, Z., Liu, M. (2010), Using balance scorecard(BSC) to evaluate performance of Chinese small and middle enterprises(SME): Match or not? The International Conference on Internet Technology and Applications (iTAP 2010), August 21-23, 2010, Wuhan, China (IEEE, EI, ISTP indexed).
- Yuen, S. M., Liu, M., Tong, H. Y. (2010), Discussion and overview: Post-graduate and master degree programmes in logistics and supply chain management, Proceedings of The 4th International Conference of Operations and Supply Chain Management (ICOSCM) 2010, July 25-27, 2010, Hong Kong (at Chinese University of Hong Kong)
- Shi, G.C., Kim S. Fam, Liu, M. (2010), Customer relationship investment, renqing and relationship commitment, Academy of Marketing 2010 Annual Conference (AM2010) Proceedings, July 6-8, 2010 (paper No. 0215), Coventry, UK (at Coventry University Business School).
- Wong, I., Rosenbaum, M., Liu, M. (2010), Examine value equity in event service: The moderating role of event experience, Academy of Marketing Science (AMS) Annual Conference Proceedings, May 26-29, 2010, Portland, Oregon, USA (at Marriott Downtown Waterfront Hotel)
- Chen, C., Liu, M. (2010), A study on the structure and mechanism of organizational interpersonal harmony in Chinese context, Eastern Academy of Management (EAM) 47th Annual Meeting Proceedings, May 12-15, 2010, Portland, Maine, USA (at Jewett, The Eastland Park).
- Liu, M., Shi, G.C.(2009), Putting web gambling consumer marketing in its place: A Macau example, Academy of Marketing 2009 (AM09) Annual Conference Proceedings, July 7-9, 2009 (paper No. 171), Leeds, UK (at Leeds Metropolitan University).
- Liu, M., Hefel, A., Wong, I., Chen, C. (2009), How to select a female athlete endorser in China, Proceedings of European Marketing Academy (EMAC) Annual Conference, May 26-29, 2009 (A&P1, pp. 68-69), Nantes, France (at Audencia Nantes School of Management).
- Liu, M., Zhu, Z.,Huang, H. Zhang. H.(2009). Web gambling with the 4Cs marketing framework: Macau perspective, Proceeding of 2009 International Conference on Networking and Digital Society (ICNDS 2009), May 30-31, 2009. Guiyang, China. (IEEE, ISTP, EI indexed)
- Liu, M., Zhu, Z.,Pang, C.(2009),3G mobile phone usage in China: Viewpoint from innovation diffusion theory and technology acceptance model, Proceeding of 2009 International Conference on Networking and Digital Society (ICNDS 2009), May 30-31, 2009. Guiyang, China. (IEEE, ISTP, EI indexed)
- Liu, M., Brock, J., Chang, Y. (2008). Does redemption reward program of credit card work in China: An empirical study, Proceedings of Asia Academy of Management, December 14-16, 2008 (at Caesar Park Hotel Taipei)
- Liu, M.(2008), Hi-tech mobile phone adoption intentions: An empirical study in China, Proceedings of the 2008 International Conference on Business and Information (BAI2008), July 7-9, 2008, No. 335 (G4) pp.1-16 (BEST PAPER AWARD),Seoul, South Korea (at JW Marriott Hotel Seoul)
- Loi H., Liu, M. (2008), The impact factors of Macau residents perception toward gaming industry, Proceedings of The 2008 International Conference on Business and Information (BAI2008), July 7-9, 2008, No. 333 (G4) pp. 1-10. Seoul, South Korea (at JW Marriott Hotel Seoul)
- Liu, M., Loi, H.(2007), Internet gambling marketing with the 4Cs framework, Proceedings of 13th Cross-strait MIS Conference, August 18-20, 2007, pp. 283-287, Beijing, China.(ISTP indexed)
- Liu, M., Pang, C.(2007), A research note on the practical 10 Ps for internet marketing, Proceedings of 13th Cross-strait MIS Conference, August 18-20, 2007, pp. 42-47, Beijing, China. (ISTP indexed)
- Chen, Z., Liu, M.(2006), Computer mediated communication, social network and service industry, Proceedings of IEEE International Conference of Service Systems and Service Management, Vol. 2, October 26-28, 2006, pp. 1346-1349, Troyes, France (University de technologie de Troyes). (ISTP, IEEE indexed)(same contribution)
- Loi H., Liu, M. (2007), The reception of gaming industry impact: Macau youth perspectives, Proceedings of the 3rd Chinese Youth Development Symposium, BEST PAPER AWARD, November 23-25, 2007 (CYCS, at Sun-Yat-sen University). (in Chinese)
- Liu, M., Nadkarni, S., Huang, Y. (2006), New 4Cs of the internet marketing: A non-typical perspective, Proceedings of 12th Cross-strait MIS Conference, August 18-20, 2006, pp. 292-296. Hong Kong SAR, China. (ISTP indexed)
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Working Papers and Other Publications
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- Liu, M. (2010), The analysis of customer value research: Perspective from needs theory and examples in Macau, Journal of Macau Studies, Vol.59, pp.82-89.(in Chinese)
- Liu, M. (2009), The developing strategies of Macau non-gaming service industry: Enhancing consuming value/experience to increase customer satisfaction and loyalty, Journal of Macau Studies, Vol.52, pp.86-92.(in Chinese)
- Loi, H., Liu, M. (2008), The implications of international casino regulation for Macao, Journal of Macau Studies, Vol.47, pp.88-92.(in Chinese)
- Huang,Y., Liu, M., Li, S. (2008), The empirical study of influence of demographic variables to the evaluation of brand equity: Take Taiwan automobile industry as an example, China Management Studies, Vol.3, No.2, pp.34-53.(in Chinese)
- Loi, H., Liu, M. (2007),The review of the economic theory of regulation: Implications for the gaming industry regulation, Journal of Macao Polytechnic Institute, Vol.10, No.3, pp.13-21.(in Chinese)
- Liu, M., Jiang, M.(2007), Study of endorser like source factor model (LSFM): From Chinese consumers Perspectives, Journal of Macau University of Science and Technology, Vol.1, No.1, pp.77-92.(in Chinese)
- Liu, M., Chu, R., Chen, P.(2007), An empirical study of corporation performance evaluation: Base on balance scorecard, China Management Studies, Vol.2, No.2, pp.48-64.(in Chinese)
- Liu, M., Huang, Y., Zhu, Z.(2007), Segment variables of Chinese mutual fund individual investors, Journal of Investment Management and Financial Innovation, No.4, pp.97-104.
- Liu, M., Chiu, J.(2006), The solutions of cross culture conflicts existing in joint venture enterprises, Peking University Business Review(PKUBR), Vol.25, pp.98-99. (case analysis & comments) (in Chinese)
- Huang, Y., Liu, M., Liang, Y.(2006), Survey on contemporary thinking and implementation about production management: From leagility to postponement, China Management Studies, Vol.1, No.1, pp.156-177.(in Chinese)
- Liu, M., Nadkarni, S., Yuen, S.M.(2006), The influence of reference group on purchase decision: An empirical study in China, Euro Asia Journal of Management, Issue 31, Vol.16, No.1, pp.53-64.
- Tang, H., Shi, G. C., Pang, C., Liu, M.(2005-2006), The Research of Feasibility Evaluation of Virtual Airport Implementation in Macau International Airport, Research project, grant obtained from C.A.M., SOC.DO AEROPORTO INTERNACIONAL DE MACAU.
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