Dr. CHEN, Xiaoyun (Linda)

Assistant Professor of Management and Marketing

 

Faculty of Business Administration
University of Macau
Avenida Padre Tomás Pereira, Taipa,
Macau, China.

Room: PLG403
Telephone: (853) 8397-8863
Fax: (853) 28838320
E-mail: XYChen@umac.mo

 

Academic Qualifications

 

·         Ph.D. in Marketing , University of Hong Kong , Hong Kong , 2007

·         Bachelor of Economics in , School of Business , Beijing International Studies University , Beijing , 2001

 

Related Work Experience

 

·         Research Associate, School of Business, Loughborough University (Oct. 2007-Jan. 2008)

·       Research assistant, School of Business, University of Hong Kong, Hong Kong  (2006-2007)

·         Exchange Student, Eli Broad Graduate School of Management, Michigan State University (Aug. 2005-Dec. 2005)

·         Administration assistant, Founder R&D Center, Founder Corporation, Beijing, PRC (2001-2002)

 

Teaching

 

Undergraduate Courses

·         Introduction to Business (MGMT100)

·         Principles of Management (MGMT102)

·         Principles of Business Management (MGMT110)

·         Corporate Strategies -- China Focus (MGMT468)

·         Contemporary Issues in Strategic Management (MGMT470)

·         Strategic Management (MGMT317)

 

Research Interests

 

·         Organizational Learning and Innovations

·         Strategic Orientations

 

Publications

 

Journal, Books and Book Chapters

1.      Bao, Yongchuan, Chen, Xiaoyun and Zhou, Kevin Z. (In Press),External Learning, Market Dynamics, and Radical Innovation: Evidence from China's High-Tech Firms, Journal of Business Research.

2.      Chen, Xiaoyun and Wu, Jie (In press), How does guanxi affect firm capabilities? Topology and boundary conditions. Industrial Marketing Management.

3.      Chen, Xiaoyun, Lam, Long W. and Zou, Huan (2011), Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study, Journal of Global Marketing, 24(2):167-180.

4.      Chen, Xiaoyun, Bao, Yongchuan and Zhou, Kevin Z. (2010), A contingency view of external learning and radical innovation in Chinese high-tech industry. Academy of Management Best Paper Proceedings, Montreal, Canada.

5.      Zou, Huan, Chen, Xiaoyun and Ghauri, Pervez (2010), Antecedents and Consequences of New Venture Growth Strategy: An Empirical Study in China, Asia Pacific Journal of Management, 27(3):393-421.

6.      Chen, Xiaoyun, Zou, Huan and Wang, Danny T. (2009), How New Ventures Grow? Firm Capabilities, Growth Strategies and Performance, International Journal of Research in Marketing,26(4):294-303.

7.      He, Zhiyi and Chen, Xiaoyun (2005), Understanding the Structure of China's Electronic Market: An Empirical Investigation of Its Consumer Segments, Multinational Business Review, 13(2): 43-61.

 

Conference Papers

1.      Chen X. Bao Y and Zhou KZ.(2010) A Contingency View of External Learning and Radial Innovation in Chinese High-Tech Industry, Academy of Management Annual Meeting, Montreal, QC, Canada, 2010.

2.      Chen X. and Wu J.(2010) How does guanxi affect firm capabilities? Typology and boundary conditions, 32nd INFORMS Marketing Science Conference, Cologne, Germany, 2010.

3.      Chen, X. and Zhou, KZ. (2009), Strategic Orientation, Internal Communication, and Capability Building in IJVs: A Contingency Perspective, The Sixth Annual JIBS Paper Development Workshop (PDW), The Academy of International Business Annual Meetings, San Diego, June, 2009.

4.      Zou, H., Chen, X. and Ghauri, P.(2008), Antecedents and Consequences of New Venture Growth Strategy: An Empirical Study in China, The Academy of International Business Annual Meeting, Milan, June, 2008.

5.      Zou, H. and Chen, X. (2008), New Venture Growth Strategies: Technological Capability and Technology Leveraging, The Asia Academy of Management, Taipei, December, 2008.

6.      Zou H, Chen X, and Ghauri P. Antecedents and Consequences of New Venture Growth Strategy: An Empirical Study in China, ACADEMY OF MANAGEMENT (special issue conference) Kaohsiung, Taiwan, 2008.

7.      Miller, JC. and Chen, X. (2008),Technology Acquisition and Business Performance Under Guanxi: The Moderating Role of Business Networks and Government Relationships in China, Academy of Marketing Science - Annual Conference, May, Vancouver, 2008.

8.      Chen, X. and Zhou, KZ (2006), Learning across Boundaries: A Contingency View of External Learning and Firm Performance,The American Marketing Association Summer Educators Conference, Chicago, August, 2006.

9.      Miller, JC. and Chen, X. (2006), Knowledge Acquisition under Guanxi: A Multilevel Analysis of Governmental Relationships and Business Networks Effect on the Learning-Performance Relationship in China,The Academy of International Business Annual Meeting, Beijing, June, 2006.

10.  Chen, X, Zhou, KZ and Tse, DK (2006), Antecedents and Performance Consequences of Integrated Brand Management in China: An Empirical Study, The Fifth Annual International Business and Economy Conference, Hawaii, January, 2006.

11.  Chen, X., Li, SY. and Tse, DK. (2004), Understanding Generation Cohorts in China: A Conceptual Framework and Some Preliminary Results, The Academy of International Business South East Asia Regional Conference, Macau, August, 2004.

 

Faculty of Business Administration

University of Macau