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Publications
- Liu Matthew T., Brock, J., Singh, R., Chu, R., Sy-Changco, J., What Drives Indian Consumer credit Card Loyalty? The Perspective of Involvement in Reward Programmes, The International review of Retail, Distribution and Consumer Research (accepted and forthcoming in 2012).
- Anne L. Souc hon, Joseph A. Sy-Changco, Belinda Dewsnap, (2012) “Learning orientation in export functions: impact on export growth”, International Marketing Review, Vol. 29 Iss: 2, pp.175-202
- Joseph A. Sy-Changco, Chanthika Pompitakpan, Ramendra Singh, Celia M. Bonilla, (2011) “ Managerial insights into sachet marketing strategies and popularity in the Philippines”, Asia Pacific Journal of Marketing and Logistics, Vol. 23 Iss: 5, pp. 755-772
- Singh, R. and Sy-Changco, J.A. (2008). Mobile Text Messaging by Young Students and Assertion of their Social Identity. Proceedings of the Academy of International Business Southeast Asia Regional Conference. Kuala Lumpur, Malaysia.
- Sy-Changco, J.A. and Singh R. (2008). HK Disneyland vs. Ocean Park: A Case Study on Chinese Tourists’ Behavior and Disneyland’s Internationalization Strategy Using I-R Framework. Proceedings of World Cultural Tourism Conference. Seoul, Korea.
- Sy-Changco, J. A. and Souchon, A.L. (2008). Export Memory: A Preliminary Investigation into its Quality, Use , and Links to Export Performance. Proceedings of 50th Academy of International Business Conference, Milan, Italy.
- Sy-Changco, J.A.(2007). HK Disneyland vs. Ocean Park: A Case Study on the Impact of Mainland Chinese Tourists’ Behavior. Proceedings of the Academy of International Business Southeast Asia Regional Conference. Hangzhou, China.
- 2007, The Links and Gaps in Philippine Business Process, Tenth International Entrepreneurship Conference Proceedings, Los Angeles, California, USA
- 2007, The Phenomenon of Sachet Marketing: Lessons to be Learned from the Philippines, American Marketing Association Educators’ Summer Conference 2007 Proceedings Washington, DC, US
- 2005, Business Ethics in a Global Economy: The Role of Study Abroad Programs Academy of International Business Southeast Asia Regional Conference Proceedings, Manila
- 2005, Quality of Export Memory Content: A Conceptual Framework, Co-authorship, Journal of Marketing Management, UK
- 2004, Antecedents to Export Memory: A Preliminary Study of Export Decision Makers, Co-Authorship, Australia and New Zealand Marketing Academy Conference Proceedings, Wellington, New Zealand, Proceedings
- 2003, Quality of Export Memory Content: Conceptualization and Key Outcomes, Co-Authorship, Academy of Marketing Conference, Birmingham, UK
- 2002, Lord’s Stow Bakery, Co-Authorship, Services Marketing in Asia, Managing People, Technology and Strategy, Prentice Hall (Book)
- 2001, Lord Stow’s Bakery, Co-Authorship, Business Strategy in Asia: A Casebook, Thomson Learning, (Book)
- 2000, Lord Stow’s Bakery, Co-Authorship, Asian Case Research Journal, John Wiley and Sons, Asia Ltd.
- 2000, Lord Stow’s Bakery: An International Case Study on Macau, PRC, Philippine Service Exports: Present and Future Prospects, Author, Academy of International Business, Northeast Regional Meeting, Ithaca, New York.
- 2000, Growth of Service Exports: The Philippine Case, Author, SMEs in a global economy conference, Proceedings, Australia.
- 2000, Service Exports: The Case of the Philippines, Author, Business and Economics International Society, Conference, Los Angeles, USA
- 1999, What the West Can Learn from the East, Author, Business and Higher Education, Conference Proceedings, New Zealand
- 1999, Internationalizing Entrepreneurship from Macau: A Case Study, Author, International, Entrepreneurship, Book. Singapore.
- 1999, Lord Stow’s Bakery: A Case in International Entrepreneurship, Author, Conference Proceedings, France
- 1988, Sources of Credit for Small Businesses and the Informal Sector, Co-author with Ramon Quesada, 1988 Mid-year Briefing, CRC, Philippines
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