Dr. Fu, Siu Fong, Isabel Assistant Professor of Marketing Faculty of Business Administration University of Macau Avenida Padre Tomás Pereira, Taipa, Macau, China.	Room: PLG433 Telephone: (853) 8397-8893 Fax: (853) 28838320 E-mail: IsabelFu@umac.mo
Academic Qualifications · Ph. D., Hong Kong Polytechnic University, Hong Kong · M.B.A, Chaminade University at Honolulu, U.S.A. · B.B.A., University of Hawaii at Manoa, U.S.A.
Teaching BBA Courses · Introduction to Business (MGMT101) · Business Communications (MGMT202) · Principles of Marketing (MKTG220, MKTG202) · Marketing Management (MKTG303) · Marketing Strategy (MKTG304) · Advanced Marketing Management (MKTG313) · Marketing for Hospitality Industry (MKTG406, MKTG424) · Retail Management (MKTG408), equalent to Retail Strategy(MKTG422) · Advertising and Sales Promotion Management (MKTG443) · Brand Management (MKTG473, MKTG432) · Global Business Environment (GBMT300)
Research Interests · Brand management in China · Retailing marketing in China · Services marketing in China · Advertising and persuasion effects
Publications 1. Tang, E., Chow, C., and Fu, I. (2007), “Global Marketers’ Dilemma: Whether to Translate the Brand Name into Local Language,” Journal of Global Marketing, 20(4), 25-35. 2. Fu, Siu Fong, Isabel (2007), “The Effect of the Presence or Absence of Brand Name Translation on Brand Associations,” doctoral dissertation, Hong Kong Polytechnic University. 3. Chow, C., Tang, E., and Fu, I. (2005), “The Moderating Effect of Product Hedonism on Brand Name Translation: An Experimental Approach,” ANZMAC Conference: Broadening the Boundaries, 42. 4. Pornpitakpan, Chanthika and Siu Fong Isabel Fu (2011), "A Review of the Effect of Message Source Attractiveness on Persuasion," The Eighth Annual Conference of JMS China Marketing Science Conference Proceedings,Guangzhou, China. (abstract only plus presentation at the conference)
Faculty of Business Administration University of Macau