Dr. HO, Ying

Assistant Professor of Marketing

 

Faculty of Business Administration
University of Macau
Avenida Padre Tomás Pereira, Taipa,
Macau, China.

Room: PLG403
Telephone: (853) 8397-8863
Fax: (853) 28838320
E-mail: YingHo@umac.mo

 

Academic Qualifications

 

·            Ph.D. in Marketing, The Chinese University of Hong Kong, Hong Kong, 2007

·            Master of Science in International Business, University of Manchester (my programme was delivered by then University of Manchester Institute of Science and Technology (UMIST)), United Kingdom, 2000

·            Bachelor in Business Administration, The Chinese University of Hong Kong, Hong Kong, 1999

 

Related Working Experience

 

·           Research Associate, School of Hotel and Tourism Management, The Chinese University of Hong Kong (Aug. 2007 - Feb. 2008)

·           Research Associate (Part-time), Marketing Engineering Center, Department of Marketing, The Chinese University of Hong Kong (Oct. 2005 - Jul. 2006)

·           Research Associate, School of Hotel and Tourism Management, The Chinese University of Hong Kong (Jan. 2005 - Oct. 2005)

·           Research Assistant, School of Hotel and Tourism Management, The Chinese University of Hong Kong (Jan. 2001 - Dec. 2004)

 

Teaching

 

BBA Courses

·            Principles of Marketing (MKTG202)

·            Price and Demand Analysis (MKTG474)

·            Customer Relations Management (MKTG476)

·            Consumer Marketing (MKTG307)

 

Research Interests

 

·           Consumer behavior

·           Service marketing

·           Cross-cultural marketing

·           Affect and emotion

 

Publications

 

Journals Papers, Books and Book Chapters

1.      Ying Ho, Yu-ho Chung and Kin-nam, Lau (2010), Unfolding Large-scale Marketing Data, International Journal of Research in Marketing, Vol. 27, Issue 2, pp. 119-132.

2.      Ho, Ying and Kam-hon Lee (2007), China Marketing, in Handbook of Research on Asian Business, Henry Wai-chung Yeung, Ed., Edward Elgar, p.182-207.

3.      Lee, Kam-hon, Gong-ming Qian, Julie H. Yu, and Ying Ho (2005), Trading Favors for Marketing Advantage: Evidence from Hong Kong, China, and the United States, Journal of International Marketing, Vol. 13, Issue 1, pp. 1-35.

4.      Lau, Kin-nam, Kam-hon Lee, and Ying Ho (2005), Text Mining for the Hotel Industry, Cornell Hotel and Restaurant Administration Quarterly, Vol. 46, Issue 3, pp. 344-362.

5.      Lau, Kin-nam, Kam-hon Lee, Ying Ho, and Pong-yuen Lam (2004), Mining the Web for Business Intelligence: Homepage Analysis in the Internet Era, Journal of Database Marketing & Customer Strategy Management, Vol. 12, Issue 1, pp. 32-54.

6.      Lau, Kin-nam, Kam-hon Lee, Pong-yuen Lam, and Ying Ho (2001), Web-site Marketing for the Travel-and-Tourism Industry, Cornell Hotel and Restaurant Administration Quarterly, Vol. 42, Issue 6, pp. 55-62.

7.      Lau, Kin-nam, Kam-hon Lee, Pong-yuen Lam, and Ying Ho (2001), Web-site Marketing for the Tourism Industry: A Rejoinder, Cornell Hotel and Restaurant Administration Quarterly, Vol. 42, Issue 6, pp. 66-67.

 

Conference Papers

  1. Ho, Y., & Chan, N. C. (08/2011). Effects of Regulatory Focus and Progress Level on Consumer Behavior in Loyalty Programs. 2011 Annual Conference of China Marketing Science. Guangzhou, China.
  2. Ho, Y., & Ho, K. Y. (06/2011). The Role of Brand Construal and Affect Valence in Comparative Advertising. 33rd Annual INFORMS Marketing Science Conference. Texas, USA.
  3. Ho, Y., & Ho, K. Y. (06/2009). Comparative Advertising: Effects of Affective and Cognitive Information on Brand Evaluation. 31st Annual Informs Marketing Science Conference. Michigan, USA.

 

Working Papers and Other Publications

1.      Ho, Ying, Kam-hon Lee, Gong-ming Qian, and Julie H. Yu, “Cross-Cultural Comparison of Ethical Judgments - A Study of International Marketing Executives.”

2.      Ho, Ying and Ka-Yan Ho, “The Role of Affect Valence and Perceived Brand Proximity in Comparative Advertising.”

3.      FONG, Pun San and Ying Ho, “An Investigation of Consumer Bargaining in Actual Retail Context.”

 

Grants and Awards  

 

  1. The Role of Temporal Framing and Affect Valence on Advertising Effectiveness. – Co-Investigator, University of Macau (2011-2012).
  2. The Determinants of Perceived Control of Casino Customers. – Principal Investigator, University of Macau (2011-2012).
  3. The role of affect valence and perceived brand proximity in comparative advertising. University of Macau (2010 - 2011).

 

Faculty of Business Administration

University of Macau