Prof. Desmond Chee Shiong LAM Room: E22- 3041

Associate Professor in International Integrated Resort Management

Telephone: (853) 8822- 8891

Chair of International Accreditation Committee

Acting Programme Coordinator of the Hospitality Programme Email: desmondl
   

Faculty of Business Administration

 

University of Macau, E22
Avenida da Universidade, Taipa, Macau, China



Academic Qualifications
 
  1. Ph.D. (Marketing), University of Western Australia, Australia, 2006
  2. M.B.A., University of Melbourne, Australia, 2000
  3. Bachelor of Engineering, National University of Singapore, Singapore, 1997

Academic Appointment
 
  1. Chair of International Accreditation Committee, Faculty of Business Administration, University of Macau, 2016 – present.
  2. Acting Programme Coordinator of Hospitality Programme, Faculty of Business Administration, University of Macau, 2016 – present.
  3. Acting Programme Director and Associate Professor in Hospitality and Gaming Management, Faculty of Business Administration, University of Macau, 2016.
  4. Associate Professor in Marketing, Faculty of Business Administration, University of Macau, 2010-2015.
  5. Visiting Fellow, Clare Hall, University of Cambridge, Jan-Jun 2015.
  6. Visiting Associate Professor, School of Hotel & Tourism Management, Hong Kong Polytechnic University, Sept 2013-Jan 2014.
  7. Senior Research Fellow, School of Marketing, University of South Australia, 2008-2010.
  8. Assistant Professor of Marketing, Faculty of Business Administration, University of Macau, 2005-2008.

Teaching

Advanced Diploma Course

  1. GMAD005 Chinese Gambling Culture

Undergraduate Courses

  1. MKTG426 Events Marketing
  2. GAHM308 Festival and Event Management

Graduate Courses

  1. HAGM735 Gaming and Casino Operation Management

Research Interests
 
  1. Gambling behavior
  2. Cross-cultural consumer decision-making
  3. Word-of-mouth communication
  4. Brand and customer loyalty
  5. Internet marketing

Selected Journal Papers
 
  1. Lam, Desmond and Mok I Man (2017), "Exploring the Relationship between BMI, Obesity and Gambling Level Across Different Gambling Types", Journal of Gambling Issues, forthcoming.
  2. Prentice, Catherine, Anthony Wong, and Desmond Lam (2017), "Uncovering the Service Profit Chain in the Casino Industry​", International Journal of Contemporary Hospitality Management, forthcoming.
  3. Tang, Candy Mei Fung and Desmond Lam (2017), "The Role of Extraversion and Agreeableness Traits on Gen Y's Attitudes and Willingness to Pay for Green Hotels", International Journal of Contemporary Hospitality Management, Vol. 29, No. 1, 607 - 623.
  4. Lam, Desmond and Dick Mizerski (2016), "Predictability in Pathological Gambling? Applying the Duplication of Purchase Law to the Understanding of Cross-Purchases between Regular and Pathological Gamblers​", Journal of Gambling Studies, forthcoming.
  5. Trinh, Giang and Desmond Lam (2016), "Understanding the Attendance at Cultural Venues and Events with Stochastic Preference Models", Journal of Business Research, forthcoming.
  6. Liao, XueYan, Siu-Ian (Amy) So, and Desmond Lam (2015). Residents' Perceptions of the Role of Leisure Satisfaction and Quality of Life in Overall Tourism Development: Case of a Fast Growing Tourism Destination-Macao. Asia Pacific Journal of Tourism Research, forthcoming.
  7. Un, Josephine and Desmond Lam (2015), "The Portrayal of Gambling and Cognitive Biases in Chinese Gambling-Themed Movies", International Journal of Mental Health and Addiction, forthcoming.
  8. Ieong, Chi Ying and Desmond Lam (2015), "Role of Internal Marketing on Employees' Perceived Job Performance in an Asian Integrated Resort", Journal of Hospitality Marketing and Management, forthcoming.
  9. Cheung, Ming Yan and Desmond Lam (2015), "Comparing the Price of Sin: Abnormal Returns of Cross-Listed Casino Gaming Stocks in the Hong Kong and US Markets", International Journal of Hospitality Management, Vol. 45, February, 73–76.
  10. Lam, Desmond and Bernadete Ozorio (2014), "An Exploratory Study of the Relationship between Digit Ratio, Illusion of Control, and Risk-taking Behavior among Chinese College Students", Journal of Gambling Studies, forthcoming.
  11. Lam, Desmond (2014), "Gender Differences in Risk Aversion among Chinese University Students", Journal of Gambling Studies, forthcoming.
  12. Ren, Ye and Desmond Lam (2014), "An Investigation into the Link between Service Quality Dimensionalities and Positive Word-Of-Mouth Intention in Mainland China", Journal of Marketing Communications, forthcoming.
  13. Fong, Lawrence Hoc Nang, Rob Law, and Desmond Lam (2014), "An Examination of Factors Driving Chinese Gamblers' Fallacy Bias", Journal of Gambling Studies, Vol . 30, No. 3, 757-770.
  14. Lam, Desmond and Amy So (2013), "Do Happy Tourists Spread More Word-of-mouth?", Annals of Tourism Research, Vol. 43, 646-650.
  15. Lam, Desmond and Bernadete Ozorio (2013), "The Effect of Prior Outcomes on Gender Risk-Taking Differences", Journal of Risk Research, Vol. 16, No. 7, 791-802.
  16. Mizerski, Dick, Kate Mizerski, Desmond Lam, and Alvin Lee (2013), "Gamblers' Habit", Journal of Business Research, Vol. 66, No. 9, 1605-1611.
  17. Lam, Desmond and Bernadete Ozorio (2013), "Duplication of Purchase Law in the Gaming Entertainment Industry - A Transnational Investigation", International Journal of Hospitality Management, Vol. 33, 203-207.
  18. Lam, Desmond and Bernadete Ozorio (2012), "Linking Employees' Personalities to Job Loyalty", Annals of Tourism Research, Vol. 39, No. 4, 2203-2206.
  19. Ozorio, Bernadete, Desmond Lam, and Hoc Nang Fong (2010), "The Influence of Individualism and Uncertainty Avoidance on Per Capita Gambling Turnover", International Gambling Studies, 10 (3), 221-238.
  20. Lam, Desmond and Richard Mizerski (2009), "An Investigation into Gambling Purchases Using NBD and NBD-Dichlet Model", Marketing Letters, Vol. 20, No. 3, 109-326, ISSN 0923-0645.
  21. Lam, Desmond, Alvin Lee, and Richard Mizerski (2009), "The Effects of Cultural Values on Word-of-mouth Communication", Journal of International Marketing, Vol. 17, No. 3, 55-70, ISSN 1069-0031X.
  22. Lam, Desmond (2007), "An Observation Study of Chinese Baccarat Players", UNLV Gaming Research & Review Journal, Vol. 11, No. 2, 63-73, ISSN 1531-0930.
  23. Lam, Desmond (2007), "An Exploratory Study of Gambling Motivations and Their Impact on the Purchase Frequencies of Various Gambling Products", Psychology & Marketing, Vol. 24, No. 9, 815-827, Online ISSN 1520-6793, Print ISSN 0742-6046.
  24. Lam, Desmond (2007), "Cultural Influence on Proneness to Brand Loyalty", Journal of International Consumer Marketing, Vol. 19, No. 3, 7-21, ISSN 0896-1530.
  25. Lam, Desmond (2007), "Some Psychological Understanding of Chinese Gamblers" , The Worldwide Addiction Gambling Education Report (The WAGER), peer-reviewed editorial, April 18. Retrieved from: http://www.basisonline.org/2007/04/index.html.
  26. Lam, Desmond (2006), "The Influence of Religiosity on Gambling Participation", Journal of Gambling Studies, Vol. 22, No. 3, 305-320, ISSN 1050-5350.
  27. Lam, Desmond (2006), "Applicability of the Duplication of Purchase Law to Gaming", UNLV Gaming Research & Review Journal, Vol. 10, No. 2, ISSN 1531-0930.
  28. Lam, Desmond (2005), "Slot or Table? A Chinese Perspective...", UNLV Gaming Research & Review Journal, 9 (2), pp. 69-72.
  29. Lam, Desmond and Dick Mizerski (2005), "The Effects of Locus of Control on Word-of-Mouth Communication", Journal of Marketing Communications, Vol. 11, No. 3, 215-228, ISSN 1352-7266.
  30. Mizerski, Dick, Rohan Miller, Katherine Mizerski, and Desmond Lam (2004), "The Stochastic Nature of Purchasing a State Lottery Products", Australasian Marketing Journal, Vol. 12, No. 3, 56-69, ISSN 1441-3582.
Book and Book Chapter
 
  1. Desmond Lam (2017), "May the Qi be with You! Feng Shui in Macau's Casinos". In Stefan Al (Ed), Macau and the Casino Complex. Nevada, Reno: Nevada University Press, in press.
  2. Lam, Desmond (2016). "Banyan Tree Hotels and Resorts". In Kotler et al. (Eds), Marketing for Hospitality and Tourism. 7th edition, chapter case, in press.
  3. Lam, Desmond (2016). "Building Macao and its Tourism Market". In Kotler et al. (Eds), Marketing for Hospitality and Tourism. 7th edition, chapter case, in press.
  4. Lam, Desmond (2014), Chopsticks & Gambling, New Jersey: Transaction Publishers.
  5. Lam, Desmond (2009), The World of Chinese Gambling, Adelaide , Australia : Peacock Publications.
  6. Lam, Desmond and Bernadete Ozorio (2008), "An Investigation into Chinese Betting Behavior", In Marco J. Esposito (Ed.), The Psychology of Gambling, New York : Nova Science
Selected Conference Papers
 
  1. Mok, I and Desmond Lam (2017), "How Extrinsic Religiosity Impacts on Vice Product Consumption?", Proceedings of the American Marketing Association Summer Marketing Educators' Conference 2017, San Francisco.
  2. Giang Trinh and Desmond Lam (2016), "Stochastic Preference of Cultural Venue and Event Attendance: An Abstract", 2016 AMS World Marketing Congress, Paris.
  3. Ozorio, Bernadete and Desmond Lam (2015), "An Exploratory Study of the Role of Culture and Locus of Attention on Escalation of Commitment", Proceedings of the American Marketing Association Summer Marketing Educators' Conference 2015, Chicago.
  4. Lam, Desmond and Bernadete Ozorio (2013), "A Cross-national Investigation into the Applicability of the Duplication of Purchase Law in the Gaming Entertainment Industry", Proceedings of the American Marketing Association Winter Educators' Conference 2013, Las Vegas.
  5. Ozorio, Bernadete and Desmond Lam (2012), “The Effect of Prior Outcomes on Gender Risk-taking Differences”, poster session, European Marketing Academy Conference.
  6. Ye, Ren, Desmond Lam, and Alvin Lee (2011), “An Examination of Service Quality Dimensionality and Positive Word-Of-Mouth Intentions in a Chinese Telecommunication Context”, Proceedings of the Australia and New Zealand Marketing Association Conference 2011, Perth, Australia.
  7. Mizerski, Richard, Desmond Lam, and Alvin Lee (2010), "The Gambling Habit", Special Session: Understanding Differences in Recreation and Problem Gambling: Implications to Marketing and Public Policy, Proceedings of the American Marketing Association Summer Educators' Conference 2010.
  8. Lam, Desmond (2009), "An Investigation of External Locus of Control and Online Privacy Concern", Proceedings of the 2009 American Marketing Association Winter Marketing Educators' Conference, Tampa , Florida , February 2009, extended abstract published, ISSN 1054-0806.
  9. Lam, Desmond, Bernadate Ozorio, and Lawrence Fong (2008), "An Investigation into the Effects of Individualism and Uncertainty Avoidance on Per Capita Gross Lottery and Casino Gambling Turnover", Proceedings of the 5th International Conference on Gaming Industry & Public Welfare 2008, Beijing.
  10. Lam, Desmond (2008), "An Investigation of the Duplication of Game Purchases between Regular and Pathological Gamblers", Partnerships, Proof and Practice - International Nonprofit and Social Marketing Conference 2008 - Proceedings, Wollongong , Paper 11.
  11. Lam, Desmond (2007), "An Investigation into the Betting Behavior of Chinese University Students", Proceedings of the International Business & Economic Research, Las Vegas , USA (October), abstract published, ISSN 1539-8757.
  12. Lam, Desmond (2007), "An Exploratory Study of the Influence of Collectivism and Uncertainty Avoidance on Email Word-of-mouth", The 2007 International Conference on Electronic Commerce, Administration, Society, and Education, Hong Kong (Aug), ISBN 987-986-83038-1-2.
  13. Lam, Desmond and Dick Mizerski (2006), "An Investigation into the Stochastic Patterns of Gambling Consumption", Proceedings of the Australia and New Zealand Marketing Association Conference 2006, Brisbane , Australia (December). Awarded Best Paper for Empirical Generalisations Track.
  14. Lam, Desmond and Alvin Lee (2005), "Cultural Values and their Impact on Brand Loyalty", Proceedings of the Australia and New Zealand Marketing Association Conference 2005, Perth , Australia (December), ISBN 0-646-45546-X.
  15. Lee, Alvin and Desmond Lam (2005), "How Well Does the Index of Receptivity to Tobacco Industry Promotion Discriminate Between Smoking and Never Smoking Adolescents?", Proceedings of the Australia and New Zealand Marketing Association Conference 2005, Perth , Australia (December), ISBN 0-646-45546-X.
  16. Lam, Desmond (2005), "Why do Chinese Gamble? Implications to Businesses", Proceedings of the International Business and Economics Research Conference, Las Vegas , USA (October), abstract published, ISSN 1539-8757.
  17. Lee, Alvin, Dick Mizerski, Katherine Mizerski, and Desmond Lam (2005), "Investigating the Construct of Adolescent Receptivity to Tobacco Advertising and Promotion", Proceedings of the Asia-Pacific American Academy of Advertising Conference, Hong Kong (June), ISBN 0-931030-33-1.
  18. Lam, Desmond, Dick Mizerski, and Alvin Lee (2005), "Cultural Influence on Word-of-Mouth Communication", Proceedings of the 2005 American Marketing Association Winter Marketing Educators' Conference, San Antonio , USA (February), abstract published, ISBN 0-87757-314-X.
  19. Lam, Desmond (2004), "True Value of Brand Loyalty", in Young-Won Ha and Youjae Yi (eds.), Asia Pacific Advances in Consumer Research, Vol. VI, Seoul , South Korea (June), ISBN 0-915552-52-3.
  20. Lam, Desmond (2004), "Habit as a Key Predictor of Internet Email Behaviour", in Young-Won Ha and Youjae Yi (eds.), Asia Pacific Advances in Consumer Research, Vol. VI, Seoul , South Korea (June), ISBN 0-915552-52-3.
  21. Lam, Desmond and Xiaoli Lin (2003), "Guanxi and Word-of-Mouth", Proceedings of the Australia and New Zealand Marketing Association Conference 2003, Adelaide , Australia (December), ISBN 0-868-03983-7.
  22. Said Ila, Dick Mizerski, and Desmond Lam (2003), "Comparing the Effect of Habit in the Online Game Play of Australian and Indonesian Gamers", Proceedings of the Australia and New Zealand Marketing Association Conference 2003, Adelaide , Australia (December), ISBN 0-868-03983-7.
  23. Lam, Desmond and Dick Mizerski (2003), "Cross-Cultural Differences on the Internet: The Case of Internet Privacy", Proceedings of the 2003 American Marketing Association Summer Marketing Educators' Conference, Chicago , USA (August), abstract published, ISBN 088757-307-7.
Research Report
 
  1. Lam, Desmond (2008), Branding Macau: Key Issues to Consider for a Sustainable Destination Branding Framework, Report to the Centre for Sustainable Development, Macau .
  2. Fong, Ka Chio, Desmond Lam., Bernadete Ozorio and Fong Hoc Nang. (2008), Responsible Gaming Policy Report, Report to Secretariat for Economy and Finance, Macau: Institute for the Study of Commercial Gaming, University of Macau .
  3. Fong, Ka Chio, Desmond Lam and Bernadete Ozorio (2007), Gambling Participation and Prevalence Estimates of Pathological Gambling in Macau 2007, Report to Social Welfare Burean (IAS), Macau: Institute for the Study of Commercial Gaming, University of Macau.
Trade Article
 
  1. Desmond Lam (2017), "What the Business of Casino Gaming in Macau is Telling Us about Modern Chinese Values?", Infinity Gaming Magazine, April, 30-31.
  2. Lam, Desmond (2016), "Drilling Through the Wall of Woes to Save Macau", Infinity Gaming Magazine, January, pp. 46-49.
  3. Lam, Desmond (2014), "Too Many, Too Much - The Case of Macau Trying Too Hard", Global Gaming Business, September, pp. 34.
  4. Lam, Desmond (2013), "團隊化學反應的奧秘", Macao Daily News, November.
  5. Lam, Desmond (2012), "管理耽擱", Macao Daily News, July.
  6. Desmond (2012), "從《金髮姑娘與三隻小熊》學到的教訓", Business Intelligence, April.
  7. Lam, Desmond (2012), "Lessons from Goldilocks", Macau Business, Apr.
  8. Lam, Desmond (2012), "Precious Players", Infinity Gaming Magazine.
  9. Lam, Desmond (2012), "Chinese Red Packets", Infinity Gaming Magazine, January, pp. 7.
  10. Lam, Desmond (2011), "Crystal Balling the World of Chinese Gambling", Infinity Gaming Magazine, December, pp. 25.
  11. Lam, Desmond (2011), "'Dirty' Casino Jobs in Macau", Casino Enterprise Management, June.
  12. Lam, Desmond (2011), "I Quit! Managing Macau's New Generation of 'Spoiled' Casino Employees", Global Gaming Business, June and Macau Daily Times, 27th April, pp. 4.
  13. Lam, Desmond (2011), "The Dawn of Cotai", Global Gaming Business, April.
  14. Lam, Desmond (2010), "Severe Service", Global Gaming Business, December.
  15. Lam, Desmond (2010), "No More "Take It or Leave It" Service Mentality in Macau", Macau Daily Times, 30th September, pp. 4.
  16. Lam, Desmond (2010), "What's in a Number?", Inside Asian Gaming, June.
  17. Lam, Desmond (2010), "Managing Ills in Macau's VIP and Mass Gaming Market", Casino Enterprise Management, June.
  18. Lam ,Desmond (2010), "In Pursuit of the Best Casino Operator in the World", International Gaming Awards, Issue 6.
  19. Lam, Desmond (2010), "How Much Is One Hundred Singapore Dollars Worth?", Inside Asian Gaming, March.
  20. Lam, Desmond (2009), "Integrated Responsible Gaming Strategy for the Good of Macau and Its Gaming Industry", Macau Daily Times, 24th October, pp. 5.
  21. Lam, Desmond (2009), "The Rise of Casino Gaming on Cruise Ships in Singapore", Casino Enterprise Management, October, pp. 26-27.
  22. Lam, Desmond (2009), "Unlocking the World of Chinese Gambling", Global Gaming Business, September, pp. 34-35.
  23. Lam, Desmond (2009), "Grooming for the Future", Macau Business, August, pp. 120-121.
  24. Lam, Desmond (2009), "Enter the Dragon – Key Entry Strategies for Chinese Gaming Market', Casino Enterprise Management, June, pp. 42-44.
  25. Lam, Desmond (2009), "Killing the Ills", Global Gaming Business, June.
  26. Lam, Desmond (2009), ""Pride and Prejudice in Macau", Casino Journal, May, pp. 40.
  27. Lam, Desmond (2009), "A Look at Singapore's Integrated Resorts", Casino Enterprise Management, February.
  28. Lam, Desmond (2009), "A Singapore Primer", International Gaming & Wagering Business, February, pp. 10.
  29. Lam, Desmond (2008), "Lessons Learned from NASA's Mars Missions", Macau Daily Times, 27th December, pp. 6.
  30. Lam, Desmond (2008), "Managing "Guanxi" in the Chinese VIP Market", Casino Enterprise Management, November.
  31. Lam, Desmond (2008), "De-market Corporate Macau to Remove the Bad", Macau Daily Times and Global Gaming Business Weekly.
  32. Lam, Desmond (2008), "Building Good Will in Macau, One 'Red Packet' at a Time", International Gaming & Wagering Business, August, pp. 19.
  33. Lam, Desmond (2008), "Uncovering the Chinese Culture - A Guide for Casino Executives Working in Macau", Casino Enterprise Management, July, pp. 16-17.
  34. Lam, Desmond (2008), "Corporate Social Integration for Macau's Casino Operators", Macau Business, June, pp. 69.
  35. Lam, Desmond (2008), "Casino Branding in Macau – Key to Sustainability", Macau Daily Times, 10th May, pp. 7.
  36. Lam, Desmond (2008), "May the Qi be with You", Inside Asian Gaming, April, pp. 46-47.
  37. Lam, Desmond (2008), "NEW YEAR'S RESOLUTIONS - The Year of the Yang Earth Rat and Consolidation in Macau", Global Gaming Business Weekly, 6 (12), pp. 1-2.
  38. Lam, Desmond (2007), "The Digital Life of Chinese Players", International Gaming & Wagering Business, November, pp. 44.
  39. Lam, Desmond (2007), "The Illusion of Control", Inside Asian Gaming, July, pp. 48.
  40. Lam, Desmond (2007), "The Illusion of Control Drives Chinese Casino Play", International Gaming & Wagering Business, July, pp. 26.
  41. Numerous articles in Urbino.net since 2005.

Professional Society Membership
 
  1. Life Member (elected in 2015), Clare Hall, University of Cambridge
  2. Editorial board, Journal of Hospitality Marketing & Management
  3. Ad-hoc reviewer for Annals of Tourism Research, Journal of Business Research, Tourism Management, International Journal of Hospitality Management, Journal of Gambling Studies, International Gambling Studies, Asia Pacific Journal of Marketing and Logistics, American Marketing Association Marketing Educators' Conferences
  4. Member since 2003, American Marketing Association
  5. Member since 2011, Association for Consumer Research
  6. Member since 2011, European Marketing Academy
  7. Judge, International Gaming Awards

Expertise
 
  1. Chinese gambling history, culture, psychology and behavior
  2. Responsible gambling
  3. Strategic marketing
  4. Word-of-mouth marketing
  5. Brand marketing
  6. Hospitality services marketing

University Committee
 
  1. Chair, Library Committee, since 2016
  2. University Senate, since 2014
  3. University Academic Quality Assurance Committee, 2014
  4. University Research Ethics Committee, MYRG, since 2013
  5. Graduate Studies Committee, Faculty of Business Administration, since 2013
  6. AACSB AOL Committee, Faculty of Business Administration, since 2012

Award
 
  1. 2015 Cambridge Clare Hall Fellowship
  2. FBA Research Award 2015 - Best of FBA
  3. Emerging Leader trophy at Asia Gaming Awards 2016

Faculty of Business Administration
University of Macau