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Prof. LAM, Chee Shiong, Desmond Associate
Professor of Marketing
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Room: PLG 431 |
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Academic Qualifications ·
Ph.D.
(Marketing), ·
M.B.A.,
·
Bachelor
of Business in Marketing, La ·
Bachelor
of Engineering, |
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Teaching Advanced
Diploma Course GMAD005 Chinese Gambling Culture
BBA Course
MKTG428
Product Management
MKTG426 Events Marketing
MKTG471
Internet Marketing: Principles and Models
MKTG220
Principles of Marketing
MBA Course IMBC106 Marketing Management
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Research Interests Gambling behavior
Cross-cultural consumer decision-making
Word-of-mouth communication
Brand and customer loyalty
Internet marketing
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Publications Academic Journal
Mizerski,
Dick, Kate Mizerski, Desmond Lam, and Alvin Lee (2012), “Gambling Habit”, Journal
of Business Research, forthcoming.
Ozorio, Bernadete, Desmond Lam, and Hoc
Nang Fong (2010), "The Influence of Individualism and Uncertainty
Avoidance on Per Capita Gambling Turnover", International Gambling
Studies, 10 (3), 221-238.
Lam,
Desmond and Richard Mizerski (2009), "An Investigation into Gambling
Purchases Using NBD and NBD-Dichlet Model", Marketing Letters,
Vol. 20, No. 3, 109-326, ISSN 0923-0645.
Lam,
Desmond, Alvin Lee, and Richard Mizerski (2009), "The Effects of
Cultural Values on Word-of-mouth Communication", Journal of
International Marketing, Vol. 17, No. 3, 55-70, ISSN 1069-0031X.
Lam,
Desmond (2007), "An Observation Study of Chinese Baccarat Players", UNLV Gaming Research & Review Journal, Vol. 11, No. 2, 63-73, ISSN
1531-0930.
Lam,
Desmond (2007), "An Exploratory Study of Gambling Motivations and Their
Impact on the Purchase Frequencies of Various Gambling Products", Psychology
& Marketing, Vol. 24, No. 9, 815-827, Online ISSN 1520-6793, Print
ISSN 0742-6046.
Lam,
Desmond (2007), "Cultural Influence on Proneness to Brand Loyalty", Journal of International Consumer Marketing, Vol. 19, No. 3, 7-21,
ISSN 0896-1530.
Lam,
Desmond (2006), "The Influence of Religiosity on Gambling
Participation", Journal of Gambling Studies, Vol. 22, No. 3,
305-320, ISSN 1050-5350.
Lam,
Desmond (2006), "Applicability of the Duplication of Purchase Law to
Gaming", UNLV Gaming Research & Review Journal, Vol. 10, No.
2, ISSN 1531-0930.
Lam, Desmond and Dick Mizerski
(2005), "The Effects of Locus of Control on Word-of-Mouth
Communication", Journal of Marketing Communications, Vol. 11, No.
3, 215-228, ISSN 1352-7266.
Mizerski, Dick, Rohan Miller,
Katherine Mizerski, and Desmond Lam (2004), "The Stochastic Nature of
Purchasing a State Lottery Products", Australasian Marketing Journal,
Vol. 12, No. 3, 56-69, ISSN 1441-3582.
Book and Book Chapter
Lam,
Desmond (2009), The World of Chinese Gambling,
Lam,
Desmond and Bernadete Ozorio (2008), "An Investigation into Chinese Betting
Behavior", In Marco J. Esposito (Ed.), The Psychology of Gambling,
Conference Proceedings and Presentation
Ye, Ren, Desmond Lam, and
Alvin Lee (2011), “An Examination of Service Quality Dimensionality and
Positive Word-Of-Mouth Intentions in a Chinese Telecommunication Context”, Proceedings
of the Australia and New Zealand Marketing Association Conference 2011,
Perth, Australia.
Mizerski, Richard, Desmond Lam, and
Alvin Lee (2010), "The Gambling Habit", Special Session:
Understanding Differences in Recreation and Problem Gambling: Implications to
Marketing and Public Policy, Proceedings of the American Marketing
Association Summer Educators' Conference 2010.
Lam, Desmond (2009), "An
Investigation of External Locus of Control and Online Privacy Concern", Proceedings
of the 2009 American Marketing Association Winter Marketing Educators'
Conference,
Lam, Desmond, Bernadate
Ozorio, and Lawrence Fong (2008), "An Investigation into the Effects of
Individualism and Uncertainty Avoidance on Per Capita Gross Lottery and
Casino Gambling Turnover", Proceedings of the 5th International
Conference on Gaming Industry & Public Welfare 2008, Beijing.
Lam, Desmond (2008), "An
Investigation of the Duplication of Game Purchases between Regular and
Pathological Gamblers", Partnerships, Proof and Practice -
International Nonprofit and Social Marketing Conference 2008 - Proceedings,
Lam, Desmond (2007), "An
Investigation into the Betting Behavior of Chinese University Students", Proceedings of the International Business & Economic Research,
Lam, Desmond (2007), "An Exploratory
Study of the Influence of Collectivism and Uncertainty Avoidance on Email
Word-of-mouth", The 2007 International Conference on Electronic
Commerce, Administration, Society, and Education, Hong Kong (Aug), ISBN
987-986-83038-1-2.
Lam, Desmond and Dick Mizerski
(2006), "An Investigation into the Stochastic Patterns of Gambling
Consumption", Proceedings of the
Lam, Desmond and Alvin Lee
(2005), "Cultural Values and their Impact on Brand Loyalty", Proceedings
of the
Lee, Alvin and Desmond Lam
(2005), "How Well Does the Index of Receptivity to Tobacco Industry
Promotion Discriminate Between Smoking and Never Smoking Adolescents?", Proceedings
of the
Lam, Desmond (2005), "Why do Chinese Gamble? Implications to
Businesses", Proceedings of the International Business and Economics
Research Conference,
Lee, Alvin, Dick Mizerski, Katherine Mizerski, and Desmond Lam (2005),
"Investigating the Construct of Adolescent Receptivity to Tobacco
Advertising and Promotion", Proceedings of the
Lam, Desmond, Dick Mizerski, and Alvin Lee (2005), "Cultural
Influence on Word-of-Mouth Communication", Proceedings of the 2005
American Marketing Association Winter Marketing Educators' Conference,
Lam, Desmond (2004),
"True Value of Brand Loyalty", in Young-Won Ha and Youjae Yi
(eds.), Asia Pacific Advances in Consumer Research, Vol. VI,
Lam, Desmond (2004),
"Habit as a Key Predictor of Internet Email Behaviour", in
Young-Won Ha and Youjae Yi (eds.), Asia Pacific Advances in Consumer
Research, Vol. VI,
Lam, Desmond and Xiaoli Lin
(2003), "Guanxi and Word-of-Mouth", Proceedings of the
Said Ila, Dick Mizerski, and
Desmond Lam (2003), "Comparing the Effect of Habit in the Online Game
Play of Australian and Indonesian Gamers", Proceedings of the
Lam, Desmond and Dick Mizerski
(2003), "Cross-Cultural Differences on the Internet: The Case of
Internet Privacy", Proceedings of the 2003 American Marketing
Association Summer Marketing Educators' Conference,
Editorial
Lam, Desmond (2007), “Some
Psychological Understanding of Chinese Gamblers” , The Worldwide Addiction
Gambling Education Report (The WAGER), peer-reviewed editorial, April 18.
Retrieved from: http://www.basisonline.org/2007/04/index.html.
Lam, Desmond (2005), “Slot or
Table? A Chinese Perspective...”, UNLV Gaming Research & Review
Journal, 9 (2), pp. 69-72.
Research
Report
Lam, Desmond (2008), Branding
Macau: Key Issues to Consider for a Sustainable Destination Branding
Framework, Report to the Centre for Sustainable Development,
Fong, Ka Chio, Desmond Lam.,
Bernadete Ozorio and Fong Hoc Nang. (2008), Responsible Gaming Policy
Report, Report to Secretariat for Economy and Finance, Macau: Institute
for the Study of Commercial Gaming, University of
Fong, Ka Chio, Desmond Lam and
Bernadete Ozorio (2007), Gambling Participation and Prevalence Estimates
of Pathological Gambling in Macau 2007, Report to Social Welfare Burean
(IAS), Macau: Institute for the Study of Commercial Gaming, University of
Macau.
Trade
Article
Lam, Desmond (2012), “Precious
Players”, Infinity Gaming Magazine.
Lam, Desmond (2012), “Chinese Red
Packets”, Infinity Gaming Magazine, January, pp. 7.
Lam, Desmond (2011), “
Lam, Desmond (2011), “'Dirty' Casino
Jobs in Macau”, Casino
Lam, Desmond (2011), “I Quit! Managing
Macau's New Generation of 'Spoiled' Casino Employees”, Global Gaming
Business, June and
Lam, Desmond (2011), “The Dawn of
Cotai”, Global Gaming Business, April.
Lam, Desmond (2010), “Severe Service”, Global
Gaming Business, December.
Lam, Desmond (2010), “No More
“Take It or Leave It” Service Mentality in Macau”,
Lam, Desmond (2010),
"What's in a Number?", Inside Asian Gaming, June.
Lam, Desmond (2010),
"Managing Ills in Macau's VIP and Mass Gaming Market", Casino
Lam ,Desmond (2010), "In
Pursuit of the Best Casino Operator in the World", International
Gaming Awards, Issue 6.
Lam, Desmond (2010), "How
Much Is One Hundred
Lam, Desmond (2009),
"Integrated Responsible Gaming Strategy for the Good of Macau and Its Gaming
Industry",
Lam, Desmond (2009), "The
Rise of Casino Gaming on Cruise Ships in
Lam, Desmond (2009),
"Unlocking the World of Chinese Gambling", Global Gaming
Business, September, pp. 34-35.
Lam, Desmond (2009),
"Grooming for the Future",
Lam, Desmond (2009),
"Enter the Dragon – Key Entry Strategies for Chinese Gaming Market', Casino
Lam, Desmond (2009),
"Killing the Ills", Global Gaming Business, June.
Lam, Desmond (2009),
""Pride and Prejudice in
Lam, Desmond (2009), "A
Look at
Lam, Desmond (2009), "A
Lam, Desmond (2008),
"Lessons Learned from NASA's Mars Missions",
Lam, Desmond (2008),
"Managing "Guanxi" in the Chinese VIP Market", Casino
Lam, Desmond (2008),
"De-market Corporate Macau to Remove the Bad",
Lam, Desmond (2008),
"Building Good Will in
Lam, Desmond (2008),
"Uncovering the Chinese Culture - A Guide for Casino Executives Working
in Macau", Casino
Lam, Desmond (2008),
"Corporate Social Integration for Macau's Casino Operators",
Lam, Desmond (2008),
"Casino Branding in Macau – Key to Sustainability",
Lam, Desmond (2008), "May
the Qi be with You", Inside Asian Gaming, April, pp. 46-47.
Lam, Desmond (2008), "NEW
YEAR'S RESOLUTIONS - The Year of the Yang Earth Rat and Consolidation in
Lam, Desmond (2007), "The
Digital Life of Chinese Players", International Gaming & Wagering
Business, November, pp. 44.
Lam, Desmond (2007), "The
Illusion of Control", Inside Asian Gaming, July, pp. 48.
Lam, Desmond (2007), "The
Illusion of Control Drives Chinese Casino Play", International Gaming
& Wagering Business, July, pp. 26.
Numerous articles in Urbino.net since 2005.
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Professional Society Memberships Editorial
board, Journal of Hospitality Marketing & Management
Ad-hoc
reviewer for Journal of Business Research, Tourism Management, International
Journal of Hospitality Management, Journal of Gambling Studies, International
Gambling Studies, Asia Pacific Journal of Marketing and Logistics, American
Marketing Association Marketing Educators' Conferences
Member,
American Marketing Association
Judge,
International Gaming Awards
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Expertise Chinese
gambling history, culture, psychology and behavior
Responsible
gambling
Strategic
marketing
Word-of-mouth
marketing
Brand marketing
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Faculty of Business
Administration |
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