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Prof. CHOW, Clement Associate Professor of Marketing and Coordinator of International Business Faculty of |
Room: L313 |
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Academic Qualifications ·
D.B.A., Marketing and Management, The ·
M.B.A., Marketing, The ·
B.Sc. (Hons),
Computer Science, |
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Teaching BBA Courses ·
Introduction to International Business · Principle of Marketing · Marketing Research · Logistics, Distribution and Supply Chain Management · Services Marketing · Special Topics in Marketing MBA Courses ·
Marketing Channel Relationship Management · Integrated Marketing Communication · Applied Business Research |
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Research Research Interests ·
Consumer Satisfaction and Dissatisfaction · Buying Decision Process · Channel of Distribution · Branding Strategy · Green Consumerism Research Projects ·
Principal Investigator of a consultancy
project titled “2006 CEM Customer Satisfaction Survey”. · Principal Investigator of a consultancy project titled “2005 CEM Customer Satisfaction Survey”. ·
Principal Investigator of a research titled
"The Effect of Performance and Tolerance On Consumer Satisfaction and
Dissatisfaction: An Experimental Study", funded by the research grant
provided by Research
Supervision ·
Supervisor
of a PhD student in a thesis about consumer tolerance to inferiority from
2004 to the student’s graduation in 2008 |
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Publications Conference papers: 1. Chow, Clement S.F. and Zhang, Lida L. (2008), “An Alternative Method For Identifying Satisfiers & Dissatisfiers”, Proceedings of the Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference, Las Vegas, USA, June 2008. 2. Zhang,
Lida L. and Chow, Clement S.F. (2007),
“Tolerance to Inferiority and Tolerance Disconfirmation: A Model of Consumer
Dissatisfaction”, Proceedings of the 3. Zhang,
Lida L., Chow, Clement S. F., and Nasol, R.L. (2006), “The Effect of Performance and
Tolerance on Consumer Satisfaction: An Experimental Study”, Proceedings
of the Society for Consumer Psychology Annual Winter Conference, 4. Tang,
Esther P.Y., Fu, Isabel S.F. and Chow, Clement S.F. (2005), “The
Moderating Effect of Product Hedonism on Brand Name Translation: An
Experimental Research”, Proceedings of the 5. Chow,
Clement S.F., Fryxell, Gerald E. and Tang, Esther
P.Y. (2003), Can Eco-Label Attract Buyers? Proceedings of the 2003
European Applied Business Conference, June, Refereed Journal papers: 1.
Chow,
Clement S.F., Erdener Kaynak and Cathy J. Yang, “Channel Power Struggle
between a Manufacturer Giant and a Retailer Giant in 2. Zhang, Lida L., Long W. Lam and Clement S.F. Chow (2009), “Segmenting the customer base in a CRM program according to customer tolerance to inferiority – A moderator of the service failure-customer dissatisfaction link”, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 22. (JCSD&CB is ranked as one of the top 20 marketing journals in a study using citation analysis method done by Guidry J.A., Hollier B.N.G., Johnson L., Tanner J.R. and Veltsos C. (2004), “Surveying the Cites: A Ranking of Marketing Journals Using Citation Analysis”, Marketing Education Review, Vol. 14, No.1, pp. 45-59.) 3. Chow, Clement S.F. and Zhang, Lida L. (2008), “Measuring Consumer Satisfaction and Dissatisfaction Intensities to Identify Satisfiers and Dissatisfiers”, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 21, pp 66-79. 4. Chow, Clement S.F., Tang, Esther P.Y. and Fu, Isabel S.F. (2007), “Global Marketers’ Dilemma: Whether to Translate the Brand Name into Local Language”, Journal of Global Marketing, Vol. 20, No 4, p. 25. 5. Tang, Esther P.Y., Fryxell, Gerald E. and Chow, Clement S.F. (2004), “Visual and Verbal Communication in the Design of Eco-label for Green Consumer Products”, Journal of International Consumer Marketing, Volume 16, Issue 4. pp. 85-105. |
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Faculty of Business Administration |
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