Prof. PORNPITAKPAN, Chanthika Associate Professor of Marketing Program Coordinator of BBA in Marketing Faculty of Business Administration University of Macau Avenida Padre Tomás Pereira, Taipa, Macau, China.	Room: L315 Telephone: (853) 8397-4706 Fax: (853) 28838320 E-mail: CPornpit@umac.mo
Academic Qualifications · Ph.D., The University of British Columbia, Vancouver, Canada, 1995 · Master of Business Administration (with Distinction), Sasin Graduate Institute of Business Administration of Chulalongkorn University, Thailand, 1987 · Bachelor of Arts (First Class Honors), Chulalongkorn University, Thailand, 1983 Click here to view CV
Teaching BBA Courses · MKTG220 Principles of Marketing · MKTG341 Business to Business Marketing · MKTG303 Marketing Management · MKTG470 Advertising and Communication Management · MKTG471 Internet Marketing MBA Courses · IMBC131 Applied Business Research · IMBC123 Advanced Marketing Management
Research Interests · Cross-cultural consumer behavior · Cultural adaptation in doing business · Advertising effects · Persuasion · Consumers’ information processing · Packaging effects · Services marketing · Personality assessments
Faculty of Business Administration University of Macau