Dr. FONG, Pun San Assistant Professor of Marketing Faculty of Business Administration University of Macau Avenida Padre Tomás Pereira, Taipa, Macau, China.	Room: PLG425 Telephone: (853) 8397-8885 Fax: (853) 28838320 E-mail: punsanf@umac.mo
Academic Qualifications · PhD in Marketing , Hong Kong University of Science and Technology , Hong Kong , 2006 · MBA in Marketing , Hong Kong University of Science and Technology , Hong Kong , 1996 · BSS in Economics , University of Macau , Macau , 1994
Research Interests · Consumer psychology · Retailing psychology · Marketing research · Negative publicity
Publications Journal papers, books and book chapters 1. Hong, Y. Y, Wyer, R. and Fong,P.S. Chinese working in groups: Effort Dispensability versus Normative Influence. Asian Journal of Social Psychology. Forthcoming. 2. Fong, P.S. and Wyer R.(2003), Cultural, social and emotional influences on decision under uncertainty, Organizational Behavior and Human Decision Process, Vol. 90, 304-322. Conference Papers 1. Fong, P. S. (2008). An Investigation of Consumer Bargaining in Actual Retail Setting. Proceedings of the Cultural Perspectives in Marketing Conference - Academy of Marketing Science Vol.7 , New Orleans, USA.
Faculty of Business Administration University of Macau