Impact of Homebuyer Characteristics on Service Quality in Real Estate Brokerage

Authors: Vicky L. Seiler, Michael J. Seiler and James R. Webb

Start Page: 44
End Page: 61
Volume: 9
Issue Number: 1
Year: 2006
Publication: International Real Estate Review

Abstract: This study is the first to identify whether specific individual homebuyer characteristics, such as repeat versus first-time, local versus out-of-town, individual versus joint decision-makers, and Web versus non-Web users relate to the rating of a firm?s overall service quality and whether or not the buyer will recommend the firm to others. A hedonic model reveals there is a significant linkage between repeat homebuyers and recommending the firm to others. Variations of the hedonic models are also examined. Specifically, multiple ways to measure each buyer characteristic are considered.
 

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