Market
and Policy Paper:
Network Effects and Broadband Connectivity in Office Building Authors: Sing Tien Foo, Lee Kin Pang, Juvette,
Wong Ah Long Start Page:
146 Abstract: Suntec City
(hereafter referred to as Suntec), ?Asia?s Vertical Silicon Valley,? is
one of the real estate examples where broadband and information &
communication technologies (ICT) have been strongly embraced to enhance
the competitiveness and marketability of its office space. In a mailed
questionnaire survey participated in by 24 major commercial developers who
are members of the Read Estate Development Association of Singapore (REDAS),
60% of the sample developer firms experienced strong competition in
attracting and retaining lessees against office buildings equipped with
ICT and broadband facilities. Sixty-seven percent of those who felt
competition from the better-connected buildings indicated that they have
plans to upgrade the existing ICT and broadband facilities over the next
three years. They expected the upgrading to enhance the marketability of
the building (71%) and also be able to attract tenants who are willing to
pay a premium for the ICT and broadband services (43%).
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